My Expertise in a nutshell

I am passionate in my work as digital business development leader, whether it is about redefining customer experience, rethinking processes or exploiting new technologies.

My work is about leading the fundamental changes that organization is facing when starting to leverage digital technologies and specifically creating new customer interactions and businesses. I strongly value my several years practical hands-on work experience on ecommerce administration, project management, process design, business planning, UX/UI design and digital marketing, because that experience has given me strong foothold to work successfully in my current role as digital business leader.

During past years at Nokian Tyres Plc, I have been successfully leading global digital business initiative to build digital services, in which ecommerce and customer experience have been in the core of all doing. This initiative has required strong co-operation and interest alignment between business functions as well as elevation of the digital competences of the company.

My colleges and subordinates would describe me as enthusiastic, idea-rich and goal driven coach type of leader. I’m a result and conclusion driven engineer who is at his best combining business management, marketing, sales and digital technologies in my role as a business developer and leader. Technology and management mindset combined with a visual eye and creativity, make me an engineer who stands in the crossroad of branding and business.


Digital business development

Customer Experience

Strategy & Leadership